Both were built on the firm's own approved toolchain and against the compliance
constraints a registered advisory practice actually operates under. They run on
the firm's systems and belong to the firm — what I'm describing here is the
approach, not anything I carried out the door.
01
Tier-based inbox triage
Every incoming message is checked against the client roster the firm already
maintains, then filed by relationship tier before the adviser opens Outlook.
Priority messages stay unread — the system sorts the inbox, it never
decides something has been handled. Messages of lower tier clients get routed to other advisers or colleages for handling, with a note.
02
Client birthday outreach
The CRM sends a birthday digest each morning; some of it is other people's
clients. The agent reads it, confirms which names are assigned to that adviser,
and drafts a personal note to those clients only. It sends nothing for a
client it can't positively match — an unmatched name is a silent skip, not a
guess.